The EDSC 425 Blog of Kevin St.Onge

Saturday, April 03, 2010

Feminist and Queer Pedagogy

1. “Advertising tells us who we are and who we should be” (Jean Killbourne, “Killing us Softly 3”: http://www.youtube.com/watch?v=ufHrVyVgwRg)

This seven minute excerpt from Jean Killbourne’s analysis of the apparent impact of media on gender roles and expectations contained many interesting points. First, I doubt that media creates the image of what men and women ‘should be’, but it clearly perpetuates and enhances those notions in its attempt to saturate daily life with advertising and to stimulate consumerist desires. Certainly, gender roles and expectations have been just as powerful in shaping social attitudes and behaviors in many societies throughout history—before the existence of mass media. There is a clear global trend within the species that subordinates and objectifies women. Why this trend exists is intriguing. It seems almost certain that these trends are connected to our biological roles; men as hunters and protectors and women as nurturers. A women is attracted to a strong capable male because if she chooses him as a mate, her offspring have a better chance of being provided for and protected. A man is attracted to a gentle and kind looking female because if he mates with her his offspring will be well cared for in their formative years. Thus, males are naturally aggressive, dominating, and powerful and females are naturally submissive, nurturing, and gentle. These traits create a scenario in which it is easy and natural for males to assume dominance over females.

While our biological characteristics and tendencies may incline us to establish patriarchal societies, families, and relationships, our moral reasoning should alert us immediately to the injustice and irrationality of such an extension of our natural properties. While the biological roles of males and females are diametrically different, both sexes play equally important roles in the propagation of the species. Therefore, the subordination of one by the other is completely unjustified. This is an inconsistency that teachers can take opportunities to expose and explore. Although changing this imbalance is a challenge that will require extensive efforts.

2. “within 3 minutes of looking at fashion magazines, 70% of women feel guilty, ashamed and depressed” (Mary Pipher, Ph.D, “Reviving Ophelia”: http://www.youtube.com/watch?v=OrRtJY28ps8)

Jean Killbourne and Mary Pipher both talk about women being negatively affected by the media’s portrayal of an idealized female image. As I said before, I suspect that the media does not create this idealized image, but perpetuates it and enhances it. Women compete with each other biologically for mates on a primarily aesthetic level whereas men compete with each other biologically for mates on a more functional level. The female desire for a strong, protective mate produces physical competitiveness among males whereas the male desire for a caring and nurturing mate produces aesthetic competitiveness among females. Certainly the media takes advantage of these traits and presents women with hyper-idealized female forms to compete with, making them perpetually insecure and ashamed of themselves. Pipher points out that young girls “think it’s very important to be sexually attractive.” Biologically, it is important to be sexually attractive, so this idea is not invalid. However, the ideal is overvalued by the media and consequently overvalued by women and young girls. The human species, however, is more than just a group of organisms, our social organization creates a world in which our biology can be subordinated to our intellect and our socially constructed values. Within our social systems, women and men have the opportunity to be valued equally regardless of physical appearance. Unfortunately, sexuality is often used unjustly within social contexts to provide advantages to some individuals and deny advantages to others. Addressing this injustice effectively requires raising individuals’ abilities to think critically and be critically aware of their own values and preconceived notions. A male office executive conducting job interviews, for example, may feel particularly fond of an attractive female applicant and choose her over a more qualified, but less attractive candidate. Even though he may have no intention of forming a romantic or intimate relationship with the applicant, his decision to hire her may be influenced strongly by his biological affinity for her.

3. “Over 85% of the people who commit murder are men” (Jackson Katz, “Tough Guise”: http://www.youtube.com/watch?v=3exzMPT4nGI)

The male’s biological tendency to be in control, tough, strong, independent, and respected is natural and should be embraced as such. However, these characteristics are often extended to irrational and unjustified extremes. For example, men are responsible for most of the violent crimes committed in society and tend to objectify women, each other, and their environment. The biological tendency of men to want to be in control can quickly mutate into behavior patterns and cognitive schemas that objectify everyone and everything in their environment. Men see the world as theirs to do with as they please and this perception has become a perception of society in general. The consequences of objectification are broad and extensive; ranging from the abuse of women to the abuse and destruction of our global ecosystems. I wonder if it is possible to combat this natural tendency to perceive the world as a playground, and how much of a difference teachers can make in shaping the minds of young men when they are in constant competition with the values of masculinity ubiquitously expounded by society.

4. “As Einstein said, we cannot solve problems with the same thinking that created them. If we think only in terms of the conventional cultural and economic categories—right vs. left, religious vs. secular, Eastern vs. Western, capitalist vs. socialist, and so on—we cannot move forward” (Riane Eisler, “Building Cultures of Peace”).

Riane Eisler discusses the importance of incorporating traditionally feminine characteristics of caring and nonviolence into our strategies for establishing more permanent and meaningful peace around the world. While the masculine tendency to objectify the environment is natural and has value in establishing a secure and sustaining environment for individuals, the feminine tendency to be caring and nurturing is an equally critical component towards achieving the same ends. War is based on objectifying or dehumanizing the enemy while peace is based on understanding and caring about other people. If this feminine perspective were central to the development of peaceful local and global relationships the need for physical conflict could likely be greatly diminished. I think that teachers can expose this dynamic in their profession by continuing to explore the irrationality of war and the suffering associated with war. We often justify war by imagining that the world is divided into “good” and “evil,” but when one begins to see the “evil” group as a group of human beings with needs and desires, it becomes difficult to suppress feelings of compassion, and even more difficult to justify violence as the only solution.

5. “Heterosexism and its more overt partner, homophobia, are very clearly linked to cultural gender boundaries and are informed by the imbedded practice of misogyny” (Elizabeth Meyer, “But I’m Not Gay”: What Straight Teacher’s Need to Know about Queer Theory”, 23)

Meyer points out that ignoring homophobia is a dangerous behavior that can perpetuate intolerance of homosexuality. Homosexuality is a real component of our society and school curricula blatantly ignore its existence. Meyer gives some examples including the “exclusive study of heterosexual romantic literature, the presentation of the ‘nuclear’ heterosexual two-parent family as the norm and ideal, and teaching only the reproductive aspects of sexuality and abstinence-only sex education.” Through the implementation of such curricula, schools inadvertently marginalize homosexuality and make it seem foreign and unusual when in fact it is prevalent in society and natural. In order to alleviate homophobia and other intolerances, schools and society in general need to spend time exposing and exploring human diversity in respectful and dignified ways. As always, teachers have opportunities to transform society; in this context, teachers must actively expose students to the nature of homosexuality and the humanity of homosexual individuals, address questions in honest and respectful ways, and address homophobia with respect and positive guidance.

6. “In an even greater majority of cases, [sexual orientation] is not taught or even remotely addressed at home. If it is addressed in church, synagogue, or temple, it is presented as something to be accepted, perhaps, but also at times as something abhorrent, as something to seek help for, perhaps even as divine intervention” (Nakkula Toshalis, “Understanding Youth”, 190).

Sexuality and sex are treated by society as private and inappropriate subjects for discussion in most environments. Yet simultaneously, heteronormative sexual values are portrayed ubiquitously in the media and by individuals in their behaviors and attire. The treatment of sexuality as something that is “dirty” is perhaps at the root of much of society’s sexual intolerance. Because if normal, healthy sexuality is “dirty” then anything remotely unusual must be completely unacceptable and unnatural. Toshalis makes the point that sexual orientation is not addressed or discussed in most homes, and is not discussed in an open and tolerant way in other environments. This lack of discussion, combined with the constant bombardment of heteronormative images, and the general aversion to all things sexual set up an incredibly intolerant environment in which anyone who is not a normal heterosexual is likely to feel insecure and unaccepted. As a society, it is important to recognize and appreciate the value of all human beings, to recognize that diversity is a great strength, and to embrace and explore our diversity with eagerness and curiosity. Teachers are handed this opportunity, and would be deficient if they did not take advantage of it.

However, I will be completely honest in saying that I find the subject uncomfortable. Likely due to all of the factors I mentioned. But I do look forward to exploring these issues with my students in the future.

5 Comments:

  • Kevin, thank you for choosing to comment on the video clips. I found the clips very interesting and informative and didn’t even think to quote from them. I completed my undergraduate degree in business and took classes in marketing so the first and second quotes really stood out to me. I agree with you that perhaps the media does not create what men and women “should be” but I do think the media reinforces certain ideal standards in our society. The media does send messages that if you look a certain way or have certain possessions, you will be happy.

    Gender roles are also reinforced by the media. I think you have brought up a good point about biological roles. I also find this concept intriguing and wonder if the media then manipulates these roles or enhances them in an effort to promote consumerism. Something a long the lines of you’ll be more desirable if you buy this. I found the clips about the men, like the Disney one, interesting because the negative focus is usually on women. As a woman, I will admit that looking at beautiful thin models can make me feel bad about myself. You do wonder why you don’t look like them, even if I secretly know they are photoshopped. I think these fashion magazines do “tell” women and men what is beautiful. But at the same time, if you ask a man if he would want an underweight woman, like in the fashion magazines, they will often answer no. As you pointed out, a man is biologically looking for a good mate. So how did our society get confused with the fact that a malnourished woman should be the ideal when often this means the woman will no longer be fertile? Why do you think that men’s magazines don’t seem to carry as many negative feelings to men? Is physical appearance more important to women?

    By Blogger Tara, At Sunday, April 4, 2010 at 9:42:00 PM EDT  

  • The videos were interesting! I was having a hard time finding good quotes from the readings this time.

    You make an excellent point about the ‘ideal’ woman depicted by advertisers as being an unhealthy and even infertile extension of desirable physical characteristics. I agree that it is interesting how this unreasonable ideal was established. It is perhaps a deliberate strategy on the part of advertisers to appeal to the sense of guilt and insufficiency that women might feel when looking at a woman they perceive to be more attractive. If a woman looks at an advertisement and sees that she could do something to improve her appearance to compete with the false ‘ideal’, she might feel guilty about not having attained that ideal and be guilted into spending money. As a male, this often makes absolutely no sense to me, what I find attractive is rarely the same thing as what is depicted in advertising targeted at women. I find it particularly peculiar that so many young women, with little to hide aesthetically, paint their faces and bury their true beauty with makeup. This behavior reveals, in my view, the competitive pursuit of ideal beauty by women. A pursuit, that is unfortunately encouraged, though not created, by the media.

    You ask if men experience similar feelings as women in their encounters with advertising. Personally, I find advertisements fall between laughable and disgusting. While I am not innocent of the evils of consumerism, I am disgusted by consumerism; even by my own consumption habits. It is ironic that advertising makes me feel guilty about wanting things, buying things, and having things. In general, I think that the male ideal is based less on aesthetics than on abilities. Looking at a male model who has an impressive physical physique does not necessarily make men feel guilty about not being physically fit, but might make them feel guilty or ashamed of not being strong. There are a variety of ways for men to advertise their strength; only one of which is lean muscle mass. Also, men do not feel a strong pressure to look young; biologically, a male is fertile until he dies and women might readily find men of all ages attractive based on this fact. Women are faced with the unfortunate fact that men are generally most attracted to women of healthy childbearing years. This really puts unfair pressure on women to look young and healthy.

    There are so many dynamics of the female world that I do not understand, and I have developed a set of perceptions about women that may or may not have any basis in reality. Based on this analysis of advertising, I am reminded of a few of these perceptions. Do you feel as though you are in competition with each other, even as you compliment and encourage each other? Is gossip a competitive tool used to devalue competitors? I’m not sure how aware of these strategies women are, even though they actively employ them. For men, I feel that we insult each other constantly in jest, as a way of ‘bonding’ rather than competition; although perhaps play-fighting warms us up for real confrontations that may arise with other men in the future. What do you think about competition in these two different worlds?

    By Blogger Kevin, At Monday, April 5, 2010 at 12:51:00 AM EDT  

  • I caught something today on TV that I wanted to add to the “ideal” woman discussion. Jessica Simpson has a show called The Price of Beauty that looks at what is beautiful in different cultures. In the piece I caught today, Jessica and her two friends visited a tribe in Uganda. In this culture, it is beautiful to be fat. A man shows status by how many cattle he has and how fat his wife is. The wife being fat means that the man is wealthy and can pay to feed his wife. Women go to fattening huts before they are married where all they do is sit around and eat. On the other had, men are not fat because they chase after cattle all day. It is amazing to think how opposite this culture is to our own when it comes to weight. Although I have to admit both underweight and overweight are not healthy. I hope that maybe something in between can become the ideal, a weight that is healthy for each individual without society’s pressure to be either extreme.

    I think you brought up some great points from the male perspective on advertising. It does seem that advertising targeted to males is more about abilities than aesthetics. I still wonder why this is but perhaps that goes back to biological roles. This is also related to looking young and childbearing which you also pointed out. Unfortunately, this unfairness will probably never change if it is connected to biological needs.

    In answer to your question, I do not feel in competition with other females. When I compliment others, I truly mean it although I cannot speak for all females. I know there are catty women who do exactly what you spoke of which is cruel and pointless to me. I went to an all girls school so I think I have experienced just about every personality when it comes to girls but I think the cattiness is the less popular attitude. I think our gender would be in trouble if that weren’t true! Although, I guess going back to biological roles, we are competing for mates. I think gossip can be a tool for many things and I think you would be surprised at how much even males do it. I think it is human nature to talk about other people. In sociolinguistics we looked at gossip and both genders do it, although with different subject matters. Do you feel as if you have fallen prey to gossip? I think you are completely right about competition when it comes to men. What men do is more “bonding” and certain phrases they would use man to man would never be said to a woman. I’m guessing then that these two styles of competition both connect back to biological roles and mating. Would you agree?

    By Blogger Tara, At Monday, April 5, 2010 at 10:02:00 PM EDT  

  • I apologize if this gets posted twice. I've been getting errors!

    I caught something today on TV that I wanted to add to the “ideal” woman discussion. Jessica Simpson has a show called The Price of Beauty that looks at what is beautiful in different cultures. In the piece I caught today, Jessica and her two friends visited a tribe in Uganda. In this culture, it is beautiful to be fat. A man shows status by how many cattle he has and how fat his wife is. The wife being fat means that the man is wealthy and can pay to feed his wife. Women go to fattening huts before they are married where all they do is sit around and eat. On the other had, men are not fat because they chase after cattle all day. It is amazing to think how opposite this culture is to our own when it comes to weight. Although I have to admit both underweight and overweight are not healthy. I hope that maybe something in between can become the ideal, a weight that is healthy for each individual without society’s pressure to be either extreme.

    I think you brought up some great points from the male perspective on advertising. It does seem that advertising targeted to males is more about abilities than aesthetics. I still wonder why this is but perhaps that goes back to biological roles. This is also related to looking young and childbearing which you also pointed out. Unfortunately, this unfairness will probably never change if it is connected to biological needs.

    In answer to your question, I do not feel in competition with other females. When I compliment others, I truly mean it although I cannot speak for all females. I know there are catty women who do exactly what you spoke of which is cruel and pointless to me. I went to an all girls school so I think I have experienced just about every personality when it comes to girls but I think the cattiness is the less popular attitude. I think our gender would be in trouble if that weren’t true! Although, I guess going back to biological roles, we are competing for mates. I think gossip can be a tool for many things and I think you would be surprised at how much even males do it. I think it is human nature to talk about other people. In sociolinguistics we looked at gossip and both genders do it, although with different subject matters. Do you feel as if you fall prey to gossip? I think you are completely right about competition when it comes to men. What men do is more “bonding” and certain phrases they would use man to man would never be said to a woman. I’m guessing then that these two styles of competition both connect back to biological roles and mating. Would you agree?

    By Blogger Tara, At Monday, April 5, 2010 at 10:10:00 PM EDT  

  • Tara, that Ugandan culture sounds incredibly interesting! I agree that it would be nice to find some kind of balance in our ideals of weight. I think if our culture could ever transform towards a less consumerist mentality, this ideal could be achieved easily. After all, consumerism drives both overconsumption of food and overconsumption of products that promise to make us more attractive.

    I am happy to hear that it is not a majority of women who are 'catty' as I described them. I have always found that dynamic interesting and was never sure where the line was drawn between competition and genuine friendship and compassion. I even recently heard a young girl complaining about a friend who betrayed her in a similar way.

    I find the male bonding ritual of insults to be amusing and entertaining, I have a couple of classmates this semester who constantly insult each other and it is hilarious because you know they just love being with each other. Some women are receptive to this kind of abuse I suppose, but most women just don't appreciate the hidden meanings of affection behind the veil of aggression required by a society that shuns emotional males.

    By Blogger Kevin, At Monday, April 5, 2010 at 10:50:00 PM EDT  

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